Etsy.com is a vibrant community ecommerce website of 15
million buyers and craft related
businesses. If you are just
starting out, Etsy is an easy and cost effective way of introducing your brand
to a ready made and like-minded audience.
You can sell handmade, Vintage or supplies. To gain more experience, you can use the
online Labs and engage with other sellers.
The online community puts you in touch with other artists and
entrepreneurs, informing you of events near and far as well as the opportunity to gain valuable information from the more experienced.
This is a worldwide marketplace where you can choose your
region, language and currency. There are
no membership fees. A small fee is paid
for each item that is listed for up to 4 months. When the item is sold Etsy take a 3.5%
commission on the sale.
Your own profile allows you to show a shop banner, photos
and give your story to your potential customers. Etsy.com allows your business and creativity
to grow at your pace.
Of course, the Etsy way of selling allows for a lot more
flexibility in your working. You don’t
have to be tied to a traditional shop, you can work from home, fit your selling
around your childcare needs and work in the evenings if it is more suitable.
“I was instantly hooked on the idea that I could make a living doing
what I loved most while staying home with my newborn.” – Seven Ply
There is a rich collection of Blogs, featuring craft ideas,
selecting sellers to feature, inspiring writing from mentors in the craft
industry, party ideas and weddings to name a few.
Another valuable source of information and interest.
Etsy are prominent on Social Media, with nearly 2 million
followers on Twitter and 1 1/4 million likes on Facebook.
The website Etsy.com is modern and easy to navigate. When you click on a product you see a larger image,
full product description, delivery and payment options, how many other items
the company have in their store and a little synopsis of the company itself,
for example this bunny toy Etsy Product Page. There
is also a contact link, add to favourites and links to their social media. So, even if the customer does not want to buy
that item, there is an opportunity to browse that company’s products easily.
Etsy.com is a great site for weddings, including its own
Registry which you can manage, featuring unique gifts for that special day.
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| Craft Wire Jig Boards at International Craft |
International Craft provides all the tools and
supplies you need to create your own jewellery or craft business, Etsy.com is
the stepping stone you can move to next to make it a success.
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