Saturday 30 March 2013

International Craft is on

What is Pinterest?

Pinterest is a virtual pin board, a display of images from your favourite web pages of topics and themes that interest you.  Similar to the notice board you may have had in your room as a teenager, a place where you can put images of all your favourite things.  It allows you to share your pin boards with like minded people.  It is different from other social sites, it does not rely on ‘chatter’ or regular posts to keep it interesting.  It is not high maintenance. 
Jewellery Trends

Pinterest is an ideal forum for jewellery and craft people.  There are easy to follow step-by-step guides using images, places to share tips and ideas to inspire and a vast array of texture and colour to browse.  It is likened to a glossy style magazine, tailored for you. To see one of the craft search pages, CLICK HERE

Part of the 'How To Make Jewellery' Board

For jewellery designers and DIY crafters, it is a great way of organising and visualising your thoughts – you can arrange your themes by colour or product, allow you to see your craft as others would.  Links back to your website direct interest to a potential sale.  Links to other social sites keeps your business moving in ever increasing circles. 

How does it work?

These are the basics:-

A Pin – A pin starts with an image or video that you can add.  This could be from your website, a useful link back.  These ‘pins’ can be repined.
A Board – This is where you organise your pins by topic, ie you could have a board for necklace making.  These can be secret or public and you can invite other people to pin on your boards.
A Follow – When you follow someone, your Pinterest home feed will show their pins.  You can follow all that person’s boards or just the ones that interest you.
Pin It Bookmarklet – This lets you pin things you see on websites and blogs, using a symbol in the corner of the web page.
Home Feed – This is a collection of pins from pinners and boards you follow. It is updated every time someone you follow adds a pin.

Some Interesting Marketing Facts from WordStream about Pinterest

  • Pinterest is dominated by female users – a whopping 90%
  • 21% of users purchase an item found on a pinboard
  • The most popular categories are Home (17%), Arts & Crafts (12%), Style/Fashion (12%) and Food (10%).

The way images are presented can spark a person’s thought process, ‘How can I make that?’  Be sure to show the tools they need so they see it is possible for them to do it themselves.

When posting in the DIY Craft section of Pinterest you can be sure that the majority of people who pin are there because they are specifically trying to make something.

Use step-by-step tutorials with clear links to draw in your customer and direct them to landing pages on your site to keep the flow.

International Craft's Notice Boards
The benefits of following International Craft on Pinterest is that we cover many aspects of jewellery and craft ideas, such as How to Make Jewellery, a noticeboard giving close up images with instructions you can take away with you to follow down to the last detail or inspire you to try making a product using your own creativity.  There's the board showing jewellery trends, lovely illustrations of what's hot now, Craft Ideas that anyone can have a go at and a board on Jewellery Display, great tips for the beginner or new ideas for the professional.  Feel free to repin to build up your own catalogue of ideas and tips.

To join Pinterest and see the International Craft Board, CLICK HERE

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