Friday 26 April 2013

Swarovski in Fashion, Art and Modern Culture

Swarovski crystals are such a versatile and essential part of any craft persons’ materials.  Swarovski themselves have proved that their brand are at the forefront of fashion, art and modern culture, from the clothes and accessories through to stage and screen design.  There are even gigantic pieces of art, large enough for people to walk inside, made entirely from the crystals.  The beauty of light catching the crystal and the colours it produces is intoxicating.  International Craft  appreciate the magic of these crystal beads and feature a range large enough to satisfy any craft designer.

Some of the more recent high profile events featuring Swarovski include:-

Creatures of the Wind, New York Fashion Week, Winter 2012/2013

Designers Chris Peters and Shane Gabier use Swarovski Elements as an extension of their designs.  The pastel colours within the jewellery complemented the clothes perfectly.  This is the third year the designers have used Swarovski.

‘Oz- The Great and Powerful’ – Disney

Witch in 'Oz'
(pic courtesy
Oz  is a blockbusting sequel to the 1930’s Wizard of Oz, where the focus this time is on the power of the witch.  The costume designer, Gary Jones, uses thousands of Swarovski crystals within the costumes for ultimate impact.

85th Academy Awards, 2013

Swarovski had a large part to play in this year’s Oscars.  The stage design featured a sparkling curtain made from 80,000 Swarovski crystals, designed to catch the lights, reflecting the old time glamour of Hollywood.

At this link on YouTube you can see Derek McLane explain the reasoning behind the huge Swarovski presence at the Oscars.

London Fashion Week, September 2012

Philip Treacy designs feat.
Swarovski Elements
(pic courtesy
Designer Philip Treacy,  renowned for his hat designs, uses African influence and the clothes of Michael Jackson to create a stunning show at London Fashion Week.  Swarovski Elements gave the finishing touches in the form of hats and gloves (remember Michael Jackson’s famous glove?)  along with African style jewelled accessories.

These are just some of the ways in which designers have used the Swarovski crystal to take their creations to a new level and for the craft person the design opportunities are endless.

For more on the Swarovski crystal beads at International Craft, click here.

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